AND WE'RE
LIVE IN
5, 4, ...

A total rebranding. 4000 employees and stakeholders. And a new brand promise: making fossil-free living possible in one generation. How do you bring that to the fore? How do you get employees enthusiastic? And how do you impactfully launch the new brand internally? With an internal campaign, activation and a live TV show, we helped to turn Nuon into Vattenfall.

Solution

To get employees used to the upcoming changes, we ‘charged’ the Vattenfall story with the campaign “How do you say … Vattenfall?”. With video reports, interviews, clips, quizzes and various offline means, we called on employees to share the Vattenfall story in their own words. For the definitive transition we created and produced a grand and festive TV show, live from HQ and broadcasted to all regional locations.

Results

“We are Vattenafl LIVE” was more than a broadcast: a festive day with all kinds of activities at the locations. The show itself was presented by Vattenfall’s own spokesperson Anouk IJfs, with the famous Dutch comedian Jörgen Raymann as a sidekick. The program was packed with interviews, reports, musical interludes and the call for a unique Challenge. Practically all employees saw the show. Live, via the webcast or later on-demand. The evaluation shows that employees enthusiastically and motivated have embraced the name Vattenfall and the new mission. Nice detail: The event was supplied with fossil-free power through the use of two Green Batteries.

Vattenfall Live
Vattenfall Live
Vattenfall Live
Vattenfall Live

IF YOU’D LIKE
CONTACT US
WITH US ON

More Work

ing

'Mooie Move' campaign

strategy & concept

girl between curtains

Kwantum

OFFLINE AND ONLINE CONTENT

strategy & concept

Van der pekstraat

Street campaign

strategy & concept

eurofins

Clinical Diagnostics platform

digital & inbound

HERENBOS

Responsive vacancy platform

digital & inbound

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

hoofddorp sfeerfoto gaze

Vattenfall

Vattenfall Come home to recharge

film & content

man doet bloeddruk meter om

OMRON Healthcare Europe B.V.

Retail content campaign

film & content

yakult-featured

Yakult

85th anniversary TV-commercial

film & content

AkzoNobel

General Marketing Meeting

events & exhibition

Landal GreenParks

January meeting Club Up

events & exhibition

Entrance event

Bosch

Building Technologies

events & exhibition

DE ZORGCIRKEL

Magazine

art & copy

tomtom

‘Black Friday’ campaign

art & copy

ing

With you every step of the way

art & copy