HAPPY
BIRTHDAY
TO YOU

A campaign for Attens. Attens provides mortgages to people from the care sector. Its first birthday is a nice opportunity to raise its brand recognition among brokers and members of the PGGM pensions agency. As well as profiling its internal and external positioning more.

Solution

Sharing and motivating. By treating the birthday boy to a cake and collecting money for the foundation. Every “Attens Eentje” coin that is donated will be doubled by Attens. The theme of “We are one” refers not only to the anniversary but also to Attens’ synergy and unity.

Implementation

Variety of online and offline resources. Including DM, eDM, a social media commercial and online promo pages with a donation module.

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