GIVE THEM
A GREAT
FUTURE

ING helps parents and grandparents who want to give the younger generation a helping hand. So you want to give money to your children or grandchildren. But where do you start? What is allowed? What’s the smart thing to do? And how much do you give?

Solution

“Giving money to your children gives them a great future.” In a short and inspirational documentary, we tell the viewers about the options for giving money to their children. We create recognizable situations for the target group by following a young family who are going to visit Granny and Grandad. The parents talk about how they are handling making gifts to their children.

Implementation

The film was shown during the promotional period on a special campaign page.

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