GRZPLUS is the new label of Zorgcirkel and Omring. Zorgcirkel and Omring are starting to cooperate closely in geriatric care. The task for SowiesoHelder was to develop an identity that would create a stand-alone brand.
After a round looking at visual concepts, we designed a new house style. Specially for the GRZPLUS label. We also handled the internal and external resources that were required.
As well as the complete house style and associated guide, we created various communications resources such as the website, a range of printed items (folders, letterhead paper, envelopes, etc.) and templates for a newsletter and for PowerPoint. We also organized an internal event where the new label was launched.