A unique bottle especially for tube feeding. Using feeding tubes is not always so easy for all patients. The new OpTri bottle is a technological tour de force that makes administering tube feeding hugely easier. On top of that, the new OpTri bottle is made of recyclable material, so it’s environmentally friendly. They have even set up a special factory for making these new bottles for the whole wold. We were asked to announce this innovation to the world in an attractive and accessible way.
We developed a premium promotional film. We handled the concept, the script and the editing, in which new and existing images were used. A gripping voice-over tells the story and makes clear how its technical ingenuity has significantly helped the bottle to be successful.
The film shows the technical testing, dummy models, the factory and the newly shot footage. It’s a great success, being shared regularly online and used in presentations and at trade fairs.