New website combining all the knowledge of individual laboratories

Eurofins is an internationally listed company specializing in high quality laboratory diagnostics and medical consulting. Clinical Diagnostics is a division of Eurofins, entered the market in the Netherlands in early 2018 and aims to make a decisive impact on the healthcare landscape by offering reliable and innovative solutions. For this, an up-to-date website is important that bundles knowledge, generates promising leads, interacts well and provides relevant information to the different target groups.

images of the eurofins website

The challenge

Eurofins is the global leader in the field of bioanalytical testing for food, water, environment and pharmaceutical products. Over 58,000 employees in 54 countries work in a network of 900 laboratories. Eurofins Clinical Diagnostics (CD) is a division and focuses within clinical diagnostics on first to third line care. Their mission: to make a decisive impact on the healthcare landscape by offering reliable and innovative solutions.

Eurofins Clinical Diagnostics consists of the acquired laboratories LCPL, NMDL, Salux, Medical Microbiology Alrijne and PAMM. More laboratories will be acquired in the near future. The question for SowiesoHelder was to integrate the old websites into a new website.

Website Objective:

  • Inform: convince visitors that Eurofins is the best company for clinical diagnostics and its individual components
  • Interact with customers
  • Generating leads and bringing in new customers:
    • Achieve top 5 positions in Google for keywords
    • Substantially more visitors per month
    • Substantially more visitors filling in the contact form- Interact with customers

Primary target group, in addition to secondary target group patients:

  • General practitioners & Physician Assistants
  • Hospitals
  • Independent treatment centres
  • Nursing and care homes
  • Municipal Health Centres and Mental Health Centres

The solution

SowiesoHelder has supported Eurofins CD in the development of a clear brand manifesto. With its own consistent and recognizable style. And immediately laid a good foundation for the design of the new WordPress website. A website that is completely geared towards achieving the most important objectives: inform, generate leads, interact.

The structure of the website was determined based on keyword research. After an initial focus on informing, the site now provides an ordering module for materials for healthcare professionals (based on WooCommerce, an open-source solution for webshops that, just like WordPress, is actively supported by Automattic,, a registration module for the paid course offering and an API link for the registration of courier services.

Further development of the site will focus on making diagnostics and research more accessible to healthcare professionals and patients. An extensive location and appointment tool is also part of the website. Together with the online marketing agency, we are continuing to work on the inbound strategy, through SEO and content, for optimal lead generation and interaction with the various target groups that visit the site.

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The result

A new SEO-proof website, already prepared for possible multilingualism in the near future. With tailor-made templates, made up of flexible fields so that the website is easy to maintain. A website that also offers Eurofins up-to-date insight into what visitors are looking for and ordering, and that takes common tasks – such as requesting materials, cancelling courier services, booking courses, etc. – out of their hands through fully automated processes. That saves work, time and money.

Or as Eurofins says:

Lily van Thiel, Manager Marketing & Communications: “SowiesoHelder responds quickly and flexibly to the needs of our growing company.”

And you?

You have to be smart in an omnichannel world. Spread the communications. Sow and reap, digitally. We’ll arrange that for you. We create websites and digital campaigns that generate traffic. Do the SowiesoHelder website optimization check to quickly understand the performance of your own website. A great starting point to help you with the digital commercial process. It’s not for nothing that we are an official HubSpot partner for inbound marketing!

If you’d like
to know more,
contact us

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