KLM’s Flight Experience Seminar had no museum, no performance, no talk show, no movie, and no live event, but offered a blend of all these elements combined. For KLM’s Centennial Anniversary, we created an experience exclusively for top Flying Blue customers and our corporate clients: customers who fly more often than KLM’s own crew members. Our challenge: Tell this audience of seasoned travellers something about aviation they don’t already know.
During the Golf Open, we hosted a 90-minute programme in the KLM House, including a Blue lunch. Guests arriving at the event could admire (and touch) the latest innovations in aviation, while the 100-strong audience was treated to an interactive and dynamic show on a stage in the main hall. They were immersed in the experience of embarking on a flight from AMS to LAX, being kept up-to-date on flight conditions throughout their ‘journey’, including regular flight updates from the cockpit. They were also served ‘in-flight’ snacks and communicated with air traffic controllers, while they were joined ‘on board’ by a number of guest speakers.
A series of video images were projected onto the main screen, in addition to images shown on the various monitors spread around the aircraft. An event host, accompanied by an actual pilot and a lead flight attendant, gave the guests a tour of the various touchpoints, both through video and in real-time, live interviews. On several occasions the video ‘came to life’ and the snacks in the film came right out of the screen and into the auditorium. The event was an experience for all the senses that was greatly enjoyed by all those who attended.