We’re "green together"

At Powerpeers it’s not just about purchasing green electricity, but consciously deciding where to get it from. Think, for example, about your neighbours with solar panels on their roof. Together, you can share this green power. Which is news that is definitely worth sharing.

Sharing green power together
Green for each other

The challenge

How to reach the target market; young, committed to sustainability, and looking for a long term supplier? They’re often online and it’s fair to say have seen and heard it all. Plus, they’re easily bored, so getting their attention requires real stand out – you don’t want to get lost amongst all the banners, films and photos.

Solution

Initially we held a Brand Accelerator (Merkversneller) session, from which we settled on the idea, ‘Green for one another’. We incorporated this concept into banners for Facebook and Instagram, video banners, short Youtube films and a new homepage. Plus used fresh, colorful photography featuring young, dynamic models. We connected the photos via a line; linking consumer energy (someone on a mobile, or wearing virtual reality glasses) with the energy supplier (someone with a solar panel). The copy simply reads. ‘Need energy? Ask someone else. Sharing 100% green energy, completes the circle’.

The result

To be exact; 480,900 impressions, reaching 194,180 profiles plus a larger reach within the 25-35 and 35-44 age groups. We’re calling it ‘a great result’.

Or as they say

It’s great working with SowiesoHelder! They are committed, creative and original.”

And you?

Are you also looking for a digital campaign with standout, that reaches your dream target audience? Then we would love to meet you and help share your story.

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

More Work

attens

Campaign

strategy & concept

LabV

The longest URL

strategy & concept

Van der pekstraat

Street campaign

strategy & concept

Vattenfall

Scrollytelling

digital & inbound

Sustainable Residential area

DAK & Tulp Group

Groene Hart Hypotheken

digital & inbound

algemeen

E-learning

digital & inbound

Danone

Quality & Food Standards animation

film & content

COBRASPEN

Real estate developer

film & content

Nutricia

OpTri bottle

film & content

Entrance event

Bosch

Building Technologies

events & exhibition

woman virtual presentation

Hines

Pitch perfect online

events & exhibition

CAD & Company

From offline to online event

events & exhibition

3d models of all 3 packages

Yakult

New creative designs for temporary packaging

art & copy

de FNV

FNV Agrarisch
Groen campaign

art & copy

ing

With you every step of the way

art & copy