ON THE
RIGHT TRACK

Different content in an internal magazine for Zorgcirkel. Develop a staff magazine for Zorgcirkel, who specialize in care for the elderly. The aim is to get staff involved in the current strategic course and to bring that course to life. The magazine also has to show the organization’s appreciation for all the volunteers and employees.

Zorg 1

Solution

We are designing the magazine and helping with the content. In columns such as Music with Hubert, Standing Strong Together, Never too Old to Learn and Technology Helps, De Cirkel tells the stories of clients, employees, volunteers and others they meet along the way (friends, neighbours, family etc.). Focusing on human interest brings the strategic direction to life.

Implementation

Staff and volunteers received a total of 5,500 magazines. An important point is that the production of the magazine was environmentally friendly, using recycled paper and packaged in a biodegradable film made from sugar cane.

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