IT’S
PURE
ART

Did you know that 5000 Tomtoms are still being sold every day? Justly. Because of the many possibilities that these smart navigation device offers are unprecedented. And with a new premium device in the GO range, it only gets better and better. In fact: it is true art. We are asked to introduce this brand new Tomtom GO Premium to a large, European audience.

The Art of Navigation by TomTom

Solution

After an extensive brand Merkversneller®, three workable concepts were created. The Art of Navigation was immediately embraced by the entire organization. The idea: by visualizing navigation options, smart directions (find my car) and ingenious applications (such as IFTTT) as street art, we tell you that navigation tilts your perception of the world around you. Your life becomes a lot easier.

Implementation

We developed various expressions for an extensive mix of resources. The basis for this was a number of key visuals: photographed street scenes from an artistic point of view, which we enriched with graffiti, murals and street art. We also developed instructional videos with our own employees and an animation, in which the lines of photography glide through an abstract world. Customer response: “Strong & compelling communication concept”, “Beautiful visuals, delivering the right message” and “Quick turnaround and delivery of requested assets”. #proud

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