IT’S
PURE
ART

Did you know that 5000 Tomtoms are still being sold every day? Justly. Because of the many possibilities that these smart navigation device offers are unprecedented. And with a new premium device in the GO range, it only gets better and better. In fact: it is true art. We are asked to introduce this brand new Tomtom GO Premium to a large, European audience.

The Art of Navigation by TomTom

Solution

After an extensive brand Merkversneller®, three workable concepts were created. The Art of Navigation was immediately embraced by the entire organization. The idea: by visualizing navigation options, smart directions (find my car) and ingenious applications (such as IFTTT) as street art, we tell you that navigation tilts your perception of the world around you. Your life becomes a lot easier.

Implementation

We developed various expressions for an extensive mix of resources. The basis for this was a number of key visuals: photographed street scenes from an artistic point of view, which we enriched with graffiti, murals and street art. We also developed instructional videos with our own employees and an animation, in which the lines of photography glide through an abstract world. Customer response: “Strong & compelling communication concept”, “Beautiful visuals, delivering the right message” and “Quick turnaround and delivery of requested assets”. #proud

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

SuikerSilo
SuikerSilo

More Work

LabV

The longest URL

strategy & concept

Van der pekstraat

Street campaign

strategy & concept

Powerpeers campaign

Powerpeers

Powerful activation campaign

strategy & concept

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

Sustainable Residential area

DAK & Tulp Group

Groene Hart Hypotheken

digital & inbound

adviseur aan het werk

DAK

Binco visual identity
and website

digital & inbound

Presenter doing interview and camera focusing

Vattenfall

'We are Vattenfall’ Live show

film & content

Danone

Quality & Food Standards animation

film & content

ing

Inspirational documentary

film & content

NO&B

Virtual opera Forward Festival

events & exhibition

CAD & Company

From offline to online event

events & exhibition

KLM plane in the air

KLM

4D 360° Flight experience

events & exhibition

ing

With you every step of the way

art & copy

nuon

Vattenfall news sheet

art & copy

The May 50k

Stichting MS Research
Activation campaign

art & copy