AN
AUDIENCE OF
MILLIONS

Yakult is celebrating its 85th anniversary! More than reason enough for a party to celebrate the Japanese probiotic dairy drink. Unfortunately, the coronavirus crisis threatened to spoil the party, so we decided to take a slightly different approach. Instead of streamers and balloons, we opted for a modest, media-wide campaign driven by a TV commercial. Concept and execution: SowiesoHelder.

Solution

The old Asian domino game provided us with a great metaphor for the story behind the little bottle. In a rich 3D animation with a Japanese flavour, toppling bottles reveal various tableaux from the Yakult story to show how Dr Shirota’s drink has been setting off an ‘energy chain reaction’ for 85 years. This TV commercial was followed by a tag-on that activated viewers through fantastic prizes on a special promotional site.

RESULT

We developed a complete campaign with content, puzzle books, advertisements, social posts, a TV commercial and a festive web page. In other words, we covered all the print, one-on-one, social, digital and TV bases and brought the campaign to life. Within two weeks, the commercial had already been viewed one million times on YouTube and the puzzle booklet had been requested 7,180 times.  The birthday turned out to be a success after all. Or as the client said, ‘We had a blast working with you!’

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

SuikerSilo
SuikerSilo

More Work

DeRegt Cables

Marcom strategy

strategy & concept

LabV

The longest URL

strategy & concept

ing

‘Mooie Move’ campaign

strategy & concept

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

algemeen

Escape room

digital & inbound

HERENBOS

WordPress website

digital & inbound

Meerlanden - Vegetable garden day

Meerlanden

Vegetable garden day

film & content

Nutricia

Optri bottle

film & content

Presenter doing interview and camera focusing

Vattenfall

'We are Vattenfall’ Live show

film & content

KLM sustainable graphic

KLM / SCHIPHOL

Sustainability seminar

events & exhibition

KLM plane in the air

KLM

4D 360° Flight experience

events & exhibition

Nuon/Feenstra

Duinrell family day

events & exhibition

ing

With you every step of the way

art & copy

DE ZORGCIRKEL

Staff magazine

art & copy

tomtom

'The art of navigation' campaign

art & copy