An animated clip for Danone Quality & Food Standards. Making baby food is no easy task. Food safety has to be monitored much more closely than for adults. That’s why Danone has a strict policy, based on a number of standards. They have a huge impact on the organization, suppliers and factory staff. We were asked to explain this neatly and clearly to everyone involved.
We produced a light-hearted animated clip with a fresh and fluid feel that is attractive to all the target groups. Not a dry summary of technical facts, but a story that sweeps the viewer along in, considering all the aspects that play a role in what is an extremely complex process.