Persuade using targeted tutorial videos!

Have you ever learned something by watching an online tutorial video? The chances are that your answer to this question is yes. Three-quarters of the people prefer to watch a tutorial video to learn something new about a product or service. It is a perfect format to showcase your brand or make knowledge comprehendible. Because of the simplicity, the viewer knows exactly what to do.

What is a tutorial video?

In a tutorial video, a product or service is explained step by step. It informs, instructs or teaches the viewer step by step how a deed or process works. How do you repot plants, what does cryptocurrency mean or where does this coffee been come from? All based on an explanation of a functionality. That is why a tutorial film has broad use, whether this means a how-to video, an informative class or a step by step tutorial.

The advantages of a tutorial video

A how-to video is visually appealing for a viewer because it is exactly clear what he/she has to do. Simple steps and short, understandable texts make them feel more comfortable. This makes it easier to choose your product, service or process and helps the viewer see what advantages you offer. Next to that is a tutorial also a good way to give a brand added value. The purpose and value of a product or service can be expressed attractively.

Video length

30 seconds to 10 minutes

Activation

Offline, direct mail, via social media or on the website

Version

Standard, premium of high-end

Characteristics of a How-To video

  • Offline and online activation
  • It comes in many forms such as tutorials, e-learnings, how-to videos, reports, reviews, infographics and vlogs
  • Helps position brand as an expert
  • Provide the video as extra service to help your clients or the users
  • Useable at many moments such as e-mail, social media, during demonstrations, via influencers, on the website et cetera
  • Available in a standard or premium version

Letting a tutorial video be made

The viewers must know directly what to expect when they click a tutorial video. What is the problem that is being resolved by watching this video? That is why a tutorial video needs to be purposeful. There is less focus on experience and emotion as they can distract the viewer. SowiesoHelder finds that perfect balance and asks critical questions. This results in a convincing education that wins the viewers trust and creates goodwill. At SowiesoHelder prefers to guide intensively so that we are headed in the right direction!
Discover more about our approach.

Interested in having a tutorial video for your organisation? Contact us! We are keen to work with you.

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