REPOSITION,
RECONNECT,
REINFORCE

Claiming thought leadership through knowledge, know-how and cables. DeRegt provides cabling solutions for offshore applications and other situations. Products that range from umbilical subsea cables to tethers for balloons. We were asked to reposition DeRegt from being a manufacturer to an engineer offering innovative cabling solutions. Aim: greater reach, more leads.

Solution

Repositioning + rebranding + external communication. A marketing and communication strategy based on “Reposition, Reconnect, Reinforce” was implemented that resulted in a new house style, a new website and a fully online, inbound MarCom system based on Hubspot.

Implementation

A new logo, a new house style, photography, brochure, show stand, a new website (including a Chinese variant!), SEO/SEA and weekly content for blogs, social media and platforms. As an expert in the market, DeRegt has claimed the ‘thought leadership’ role. At relevant moments, information is shared with those involved – who are then in turn ready to share their own information with DeRegt.

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

SuikerSilo
SuikerSilo

More Work

go2UBL

Ubble

strategy & concept

DE ZORGCIRKEL

Branding

strategy & concept

ing

Targeted activation campaign

strategy & concept

Eibir

A new website for every project

digital & inbound

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

HERENBOS

WordPress website

digital & inbound

COBRASPEN

Real estate developer

film & content

Nutricia

Optri bottle

film & content

nuon

Digital World

film & content

KLM sustainable graphic

KLM / SCHIPHOL

Sustainability seminar

events & exhibition

Nuon/Feenstra

Duinrell family day

events & exhibition

Landal GreenParks

January meeting Club Up

events & exhibition

tomtom

'Black Friday' campaign

art & copy

ing

With you every step of the way

art & copy

tomtom

'The art of navigation' campaign

art & copy