REPOSITION,
RECONNECT,
REINFORCE

Claiming thought leadership through knowledge, know-how and cables. DeRegt provides cabling solutions for offshore applications and other situations. Products that range from umbilical subsea cables to tethers for balloons. We were asked to reposition DeRegt from being a manufacturer to an engineer offering innovative cabling solutions. Aim: greater reach, more leads.

Solution

Repositioning + rebranding + external communication. A marketing and communication strategy based on “Reposition, Reconnect, Reinforce” was implemented that resulted in a new house style, a new website and a fully online, inbound MarCom system based on Hubspot.

Implementation

A new logo, a new house style, photography, brochure, show stand, a new website (including a Chinese variant!), SEO/SEA and weekly content for blogs, social media and platforms. As an expert in the market, DeRegt has claimed the ‘thought leadership’ role. At relevant moments, information is shared with those involved – who are then in turn ready to share their own information with DeRegt.

MARCOM STRATEGIE - DeRegt

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

More Work

go2UBL

Ubbelen

strategy & concept

DeRegt Cables

Marcom strategy

strategy & concept

Woman holds crate

de FNV

Call on FNV

strategy & concept

algemeen

Escape room

digital & inbound

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

eurofins

Clinical Diagnostics platform

digital & inbound

yakult-featured

Yakult

85th anniversary TV-commercial

film & content

Danone

Quality & Food Standards animation

film & content

Vattenfall Live

Vattenfall

‘We are Vattenfall’ Live show

film & content

Entrance event

Bosch

Building Technologies

events & exhibition

3december presentor stage

Mimetas

3D-cember 2021

events & exhibition

AkzoNobel

General Marketing Meeting

events & exhibition

CoorpID (ING Bank)

CoorpID: online and offline content

art & copy

The May 50k

Stichting MS Research
Activation campaign

art & copy

3d models of all 3 packages

Yakult

New creative designs for temporary packaging

art & copy