Claiming thought leadership through knowledge, know-how and cables. DeRegt provides cabling solutions for offshore applications and other situations. Products that range from umbilical subsea cables to tethers for balloons. We were asked to reposition DeRegt from being a manufacturer to an engineer offering innovative cabling solutions. Aim: greater reach, more leads.
Repositioning + rebranding + external communication. A marketing and communication strategy based on “Reposition, Reconnect, Reinforce” was implemented that resulted in a new house style, a new website and a fully online, inbound MarCom system based on Hubspot.
A new logo, a new house style, photography, brochure, show stand, a new website (including a Chinese variant!), SEO/SEA and weekly content for blogs, social media and platforms. As an expert in the market, DeRegt has claimed the ‘thought leadership’ role. At relevant moments, information is shared with those involved – who are then in turn ready to share their own information with DeRegt.