National opera and ballet, 30,000 digital visitors

Imagine you’re in charge of a well-attended annual festival, for opera and ballet enthusiasts. Sounds great….but then the Corona pandemic strikes leaving you wondering whether to postpone the party or cancel the curtain call. But you’re not interested in turning things off – quite the opposite. You want to hit the ON button. The big question ; will the public embrace a four-day digital festival with live streams and online experiences? Absolutely! And we, at Soweiso Helder, are extremely proud to have been able facilitate such a successful event.

The solution

It took just five (!) weeks for us to create a digital venue, showcasing live performances, experiences, speakers, videos and much more. We took care of the hosting and digital design, offering sound advice to ensure smooth presentation and interesting content. Thanks to our special OFF platform, we were able to attract more visitors than ever to the NO&B event.

Results

We managed to reach a staggering 30,000 people via approximately 12,000 unique logins. Our online audience enjoyed a variety of live performances, including the renowned opera ‘The Seven Deadly Sins’ plus a unique 360˚ production. In addition, viewers could benefit from the booths, exhibiting up and coming talent, inspirational speakers and musical acts. People were also able to chat and share their experiences via the on-line lobby. Ultimately, we created a feeling – a true festival vibe – and online! Success! Or as the Amsterdam newspaper, Het Parool, stated, ‘It was wonderful and left you yearning for more…’. Which is exactly why we do what we do.

In the client’s words

“It was alive, bubbling, churning. Finding a virtual translation of this physical, shared space was crucial. Which is why we teamed up with SowiesoHelder. ”

And you?

Ready to go digital? Then give our event team a call – online or “hybrid” events are a good alternative to live meetings. It’s essential you know what to look for. A live event requires a different starting point from a digital version. And we would love to help you discover the best way to create your online event – making it a full success story, from strategy to wrap.

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

More Work

Powerpeers campaign

Powerpeers

Powerful activation campaign

strategy & concept

ing

Targeted activation campaign

strategy & concept

DE ZORGCIRKEL

Branding

strategy & concept

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

adviseur aan het werk

DAK

Binco visual identity
and website

digital & inbound

Vattenfall

Scrollytelling

digital & inbound

Fokker Services Group

We Keep
Your Aircraft Flying

film & content

Meerlanden

Year-round communication: Meerlanden Newsreel

film & content

Danone

Quality & Food Standards animation

film & content

FOLIO ORTHICA

Symposium

events & exhibition

AkzoNobel

General Marketing Meeting

events & exhibition

3december presentor stage

Mimetas

3D-cember 2021

events & exhibition

DE ZORGCIRKEL

Magazine

art & copy

Henkel Beauty Care

POS materials for Henkel

art & copy

CoorpID (ING Bank)

CoorpID: online and offline content

art & copy