How can you make sure that 130 strong-willed managers feel inspired and motivated when they start using a new strategy?
For the international Decorative Paint division, we thought up a three-day event and then set it up and organized it down to the smallest details. This was all part of a concept called Accelerating Growth: speeding up the rate of progress.
Marketing managers came to Noordwijk from all over the world. In a carefully controlled effort, an audiovisual experience was created involving film, and awards ceremony, a VR experience, an event app and live voting. It was the fourth time we had done the General Managers Meeting, and once again it was greatly appreciated!