How to make separating waste fun

Meerlanden is a waste processor with a large, green heart embracing the circular chain. They don’t regard waste as waste, but as a raw material from which they can make beautiful compost, among other things. Compost that they then give away to those participating in the Vegetable Garden Day.

Meerlanden - Vegetable garden day
Meerlanden - Vegetable garden day
Meerlanden - Vegetable garden day

The question

How do you encourage people to properly separate their waste? Everyone knows that it has to be done, but it often remains a concept rather than a reality. Meerlanden, don’t call themselves a ‘raw materials director’ for nothing. They are able to make something spectacular out of waste. Our task, to show the world what they can do, with a view to stimulating action and appealing to a wider audience.

The solution

Rather than telling people they must separate their waste, or sharing the Meerlanden story, we decided to create a film. And a fun film at that. We wanted to show the enjoyable side of tending to a vegetable garden, and Meerlanden’s role in this process. It’s all about creating something inspirational, engaging the audience and inspiring them to get involved!

The result

Vegetable Garden Day became a week-long campaign, due to popular demand. A fantastic result – and one that we hope to improve on.

Or as they say themselves:

Meerlanden is a waste processor with a large, green heart embracing the circular chain. They don’t regard waste as waste, but as a raw material from which they can make beautiful compost, among other things. Compost that they then give away to those participating in the Vegetable Garden Day.

And you?

Are you looking to work with a third party who doesn’t go off the beaten track, but remains focused on creating the best approach for your case? We always go further than the obvious narrative, looking to translate your question into a truly effective tool. We believe in the power of film and its lasting experience.

Video is a versatile marketing tool, read more here about the countless possibilities.
Or contact the video team, we’re happy to help.

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SuikerSilo
SuikerSilo

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