Producing a video
Producing a video
Experience gathered over the years, broad expertise from a communication agency and fitting advice for every client. At SowiesoHelder we go the extra mile. We produce videos based on a campaignlike approach. Therefore, we look at an issue from the whole communication message. We go further than just the start and finish.
When making a video you are met with an enormous amount of choices. To reach an impactful end product SowiesoHelder assists you in making the right choices. This is also why no project is the same. Video production is not a standardised production, but a lot of customisation comes with it. Overall a video production is made up out of four stages.
Stage 1: establishing what the goal is
SowiesoHelder pays a lot of attention to concretise the communication issue. What is the video supposed to solve? By doing so we look at the essence and the goal. This makes it clear what film product and which form of video are going to fit best.
Stage 2: pre-production
With the right goal in mind, it is time to determine the content. The pre-production stage revolves around writing a script and making a storyboard. Afterwards, depending on the film product, casting and preparation of the shooting days follow.
Stage 3: production
Now it is time for production. This is dependent on the earlier chosen film product. You could be busy with designing animations, but it can also be recordings with actors, direction, styling, make-up, voice-over recordings et cetera.
Stage 4: post-production
In the last stage, the completion of the video is dealt with. Think of tasks like editing, colour correction, mixing the sound, adding subtitles and translation. The distribution of the final product is also part of this stage.
SowiesoHelder makes sure the client is fully unburdened. We aim for dynamic cooperation to achieve the best result. That is why we start by clearly determining what the wishes and goals are. During the production process, we are constantly checking up with the client to see if we are taking the right direction.
At SowiesoHelder there is always a creative basic team involved in the product. This is made up of a project manager, a creative, a copywriter and a director. Eventually, the size of the production determines which crewmembers step in to help. This can mean editors, sound engineers or colour graders. SowiesoHelder has them all!
SowiesoHelder works with both small and big clients. That is why we offer multiple production classes. This is based on the scale and version, such as camera choice, the actors, a standard or 3D-completion, the size of the set and the number of shooting days. Together with the client SowiesoHelder looks at what choice gives the best result, fits the position their brand has and fits the budget.
SowiesoHelder delivers a variety of film products in the available quality classes. The costs are determined per stage of the production process and are dependent on various variables, such as the size of the crew, duration of the production and the degree of completion. To get a broad idea of the costs please contact us!
The lead time is also very dependent on multiple variables, such as the type of video and the size of the production. Whereas one commissioning might be in a week another one can take three to four weeks and a big high-end production might take months. So, contact us for an indication of the lead time.
