Ever learned how to do something while using an online instruction video? The answer is most likely ‘yes’. 75% of the people prefer to watch an instruction (How to) video to learn about the possibilities of a product or service. The power of simplicity is the strength which shows you exactly what you need to do. Therefore it is not surprising, the search term ‘How to’ is a very popular on Google and YouTube. But why do people choose to watch a How to video?
For ING we’ve made a serie of How to video’s