HEART
OF THE NORTH

A new image for a shopping street. North Amsterdam is flourishing. But too many people get off the ferry and go straight past the shops and the market in Van der Pekstraat. In short: get more people from Amsterdam and its surroundings into the northern districts!

Advertising
Advertising

Solution

Together with businesses from the street in question, we developed a new identity. By approaching the street as if it were a brand. street marketing, you know. In co-creation, there’d be plenty of backing for the results. And very hands-on, so that people could use the approach themselves.

Implementation

Get the flags out! Not to mention the flyers, online media, photographs and lots more. With a new logo. A new house style. Clear language.

VAN DER PEKSTRAAT Ad
VAN DER PEKSTRAAT Ad

IF YOU’D LIKE
TO KNOW MORE,
CONTACT US

More Work

Van der pekstraat

Street campaign

strategy & concept

attens

Campaign

strategy & concept

DE ZORGCIRKEL

Branding

strategy & concept

Vitablend table food

Vitablend

A refresher in both strategy & form

digital & inbound

Eibir

A new website for every project

digital & inbound

adviseur aan het werk

DAK

Binco visual identity
and website

digital & inbound

Meerlanden

Year-round communication: Meerlanden Newsreel

film & content

nuon

Digital World

film & content

Vattenfall Live

Vattenfall

‘We are Vattenfall’ Live show

film & content

FOLIO ORTHICA

Symposium

events & exhibition

KLM plane in the air

KLM

4D 360° Flight experience

events & exhibition

man standing on car in the woods

ing

ING REF: SUSTAINABLE CONCEPT FOR PROVADA

events & exhibition

CoorpID (ING Bank)

CoorpID: online and offline content

art & copy

3d models of all 3 packages

Yakult

New creative designs for temporary packaging

art & copy

Henkel Beauty Care

POS materials for Henkel

art & copy