Storytelling in a video
Storytelling in a video
A good story intrigues and it binds. It can make the viewer feel something, let him/her experience it and maybe even touch him. Video is an excellent medium to tell this story. That is why SowiesoHelder creates videos where the viewer is touched during a visual journey. Both in the head as well as in the heart.
Everyone is a storyteller. Us humans have the urge to share experiences, learn the behaviour and make sense of the world. A story intrigues us as it is tangible. Furthermore, a part of our brain doesn’t even know any words, only emotions! Your brain reacts differently to a storytelling video than to an informative video. Stories stir up empathy and let the viewer hear, see and feel.
Storytelling is a very natural and pure form of communication. It calls on the emotions of the viewer. Which makes it matter! Due to a combination of image, sound and music, a story comes to life. With a good emotional experience, you can unlock new possibilities. It is a chance for a brand to tell their message or to urge the viewers to do something. Video is an indirect way of communication, which gives the brand meaning. From commercials to tutorial videos, no matter what type of video SowiesoHelder is working on, they are emphasising on the story.
Video is a strong tool to communicate a message. But watch out, because with videos there is a difference between sending and receiving due to the role of emotion. So when you are creating a story it is important to look at it from the viewer’s perspective. This is a role for the direction and he has to make sure the content is received the way it was intended. Next to that, it is also important to know your target audience thoroughly if you want to have an effective viewer experience. That is why SowiesoHelder lets people that have an affinity with the target audience work on the project. This dynamic is essential and characteristic of our approach.
Curious to know what kind of videos we produce? Then read more about our video service! Because of our customised work, there is always a fitting video to your communication issue. For more information, contact us.
