Years of experience in the various brands of Ahold-Delhaize came in handy for this new major retail assignment: developing a 360 concept and the associated online and offline content for Kwantum.
Kwantum wants to emphasise its leading position in the Window and Floor Industry and use its expertise to help customers to find the right window decoration and/or a new floor. Not something you buy that easily, so what you choose must be good. Therefore, the key question was: “What crosses a customer’s mind when they are considering new window decorations or a new floor? And where can we, at Kwantum, offer help and inspiration?”. Kwantum asked Sowiesohelder to develop a 360 concept and, from there, various resources based on this concept, in which all our expertise is packaged in an informative, inspiring, and relevant way.
By offering information and inspiration at different times and through different channels (magazines, websites, social media, etc.) based on an overarching concept and an effective content strategy, Kwantum can respond to the need for good information and stimulating inspiration. This way, Kwantum can reach customers who are looking for a new floor or new window decoration both online and offline at the moments when customers have questions and could use some help.
Ten core formats were developed within the concept, which can be used in a relevant way. This ranges from being bundled in a magazine, as additional content on the website, as a separate social campaign, etc. The content was produced in one hero shoot: a wealth of photo and video footage created in 13 days at 11 (residential) locations. All these images and all the simultaneously produced copies together form a rich content library. A content library that from now on can be expanded organically, but will also be a source for new communication moments again and again. This way, we not only create the content cost-effectively, but the client also immediately has a large stock of content for reuse and curated content. Kwantum can communicate at many moments with different messages in a way that matters and optimally guide the customers through the customer journey.
Marketing manager Cécile Leinarts: “We reached out to SowiesoHelder because of their expertise to translate content into something that the customer wants. They know how to turn our messages into relevant, informative and inspiring ones, which makes sure that the customer is being helped.”
Need advice regarding a 360 concept? Are you triggered by the idea of a content library? Or maybe just looking for someone that can help with storytelling and producing the right content that tells that story convincingly? Get inspired by the Kwantum case.
