Impactful testimonials: videos that convince you!

Authentic reviews and experiences make your brand trustworthy and interesting. Humans are social creatures that mimic each other. This is why word of mouth is such a powerful communication tool. Through the use of a testimonial, you can convey a real experience and show genuine emotions. This is impactful and makes it matter!

What is a testimonial?

A testimonial video is a personal testimony about a theme, event, product or service. An experience that is being spoken about by a client, visitor or another attendee. Conveying a credible and personal experience is the goal of such a testimonial. Here the power lies with the spoken word.

Testimonial marketing: the impact

A testimonial video is realistic, authentic and, therefore, credible. This makes it an impactful method of marketing. Testimonial marketing helps win trust by using human persuasion. The message incites action, creates a positive sales result or unites people with your brand. Next to that a testimonial video also manages the expectations of the client. This helps them with deciding if the offered product or available service meets their needs. By emphasising the experience and the emotion, you can work on an emotional bond. That may well be the deciding factor between your brand and your opponents’!

Video length

30 sec – 3 minutes

Activation via

Online and/or campaign

Version

Standard or premium

The characteristics of a testimonial

  • Often used as an online activation
  • A powerful part of a campaign
  • Honest, realistic and credible
  • Conveys an experience
  • Good video quality
  • Available in a standard or premium version
  • Limited variation in form because of the power of the spoken word

WHY CHOOSE A TESTIMONIAL VIDEO PRODUCTION BY SOWIESOHELDER?

Purity is essential when producing a testimonial video. A viewer can sense if something is authentic or if it is not. SowiesoHelder has a keen eye for telling the right story. As a result of the experience, we have gathered over the years we know how to show emotions authentically. Together we look at the essence and communicate the right message. Learn more about our approach to video productions.

Is a testimonial video the solution you are looking for? Or do you want to learn more about it? Contact us and let our specialists give you advice!

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