A new image for a shopping street. North Amsterdam is flourishing. But too many people get off the ferry and go straight past the shops and the market in Van der Pekstraat. In short: get more people from Amsterdam and its surroundings into the northern districts!
Together with businesses from the street in question, we developed a new identity. By approaching the street as if it were a brand. Street marketing, you know. In co-creation, so that there’d be plenty of backing for the results. And very hands-on, so that people could use the approach themselves.
Get the flags out! Not to mention the flyers, online media, photographs and lots more. With a new logo. A new house style. Clear language.