An animated clip for Danone Quality & Food Standards. Making baby food is no easy task. Food safety has to be monitored much more closely than for adults. That’s why Danone has a strict policy, based on a number of standards. They have a huge impact on the organization, suppliers and factory staff. We were asked to explain this neatly and clearly to everyone involved.
We produced a light-hearted animated clip with a fresh and fluid feel that is attractive to all the target groups. Not a dry summary of technical facts, but a story that sweeps the viewer along in, considering all the aspects that play a role in what is an extremely complex process.
The video is part of an information package that is required material for everyone who is involved in the production operations. In addition, it is also shown during presentations to ingredient suppliers who have to comply with Danone’s exacting standards.