LABV
SEEKS M/F

With sufficient stamina. LabV is looking for a consultant (M/F). No simple task. Because the talented individuals often go for the major market players. And because LabV is looking for people who’ll see things through.

Solution

We introduced the longest URL in the world. Anyone who’s prepared to type that in is good enough to strengthen the LabV team. Moving billboards in the Zuidas district of Amsterdam and a razor-edged social media campaign meant that thousands of candidates saw the campaign go by.

Implementation

Concept, offline and online campaign. Nice to know: the right candidate took on that ‘complex’ challenge and is now working for LabV.

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