Charging an electric car: it’s not very fun and easy. Certainly not at public charging facilities. Vattenfall’s home charging station offers the solution: always a full battery so you can hit the road without a care in the world and come home. “Come home to charge” therefore not only refers to literally charging at home, but also to the carefree nature of it. With attractive videos and online content, we make consumers aware of the benefits. The aim is to make consumers consider purchasing a home charging station.
Charging an electric car takes a long time, there is often a traffic jam at the charging station, which sometimes does not work properly. Negative experiences that hinder further greening of the Dutch vehicle fleet. Vattenfall offers the solution: a charging station for home. With this easy solution, not only is your car always full before you leave, but you also get home without worries. So that you can relax at home. And recharge.
Empowering consumers to contribute to the energy transition themselves: that is the guiding principle that Vattenfall, one of the world’s largest energy suppliers, has taken on as its responsibility. This is facilitated with easy and reliable solutions such as home charging of your electric car with a charging station for home.
Vattenfall has been coming ‘home’ to SowiesoHelder for convenience and peace of mind for many years now, and we quickly recognized the perfect umbrella for the concept. “Come home to charge” not only literally refers to the convenience of charging at home, but also to the peace of mind of certainty.
From Creation & Strategy, we developed a 360° campaign together with Vattenfall with attractive videos, photography and various online content to bring this home charging solution to the attention of a wide audience. Not only did we want to inform electric drivers about this solution and encourage them to consider a home charging station, we also wanted to create awareness among consumers who may still have doubts about electric driving.
A successful campaign with premium content as Vattenfall is used to from us. We chose three scenes with suitable personas that are a good representation of Vattenfall’s target group. We wrote a story for each of them. We made three commercial videos from these stories that were cut into short social videos. Each story also included three hero photos. In addition, a large number of product photos were taken, both in the scene and on a white background.
The social videos were actively promoted, viewed and liked a lot. There was a lot of response and correspondence about the product. The online content such as banners was clicked on many times. And the sales results are also very satisfactory.
