Telling an authentic story is an effective way to get your message across and create an emotional bond with your audience. But how do you best do it online? A website is informative and often commercially driven. For more complex topics or themes that are more independent, there is this new way of telling stories and sharing information online.
The scrollytell offers a solution! The user discovers the story by scrolling. Moving images are interspersed with texts while scrolling through the page. In this way, a complex or potentially dull story can be told at your own pace, sparkling without flooding the reader with all information at once. In this way, you slowly become part of the story creating an experience.
In short, the scrollytell is the digital infographic enriched with video. It also brings a story lightly and pleasantly across the limelight in a simple and clear way. There are multiple scrollytelling techniques, so we’re happy to help you choose the one that best fits your story.
In addition to real footage, illustrations or animations and catchy text, sound plays an important role. It puts the story, just like a radio play, in an auditory context and makes it extra exciting, cheerful, serious or whatever emotion(s) you want to give the story. In this way, it becomes an audiovisual experience.
As with video and film, the script and the buildup of the story is essential. Although beautifully produced, a story really comes across when footage, text and sound reinforce each other. Only then a story gain impact and becomes a scrollytell with a Wow factor.
For Vattenfall we recently made a serie of scrollytells. Here are a few examples:
Do you want to know more about the communicative power and possibilities of a scrollytell? Then schedule an appointment with Joost via the module below or send an e-mail.
