‘Content is King’, it is often said. But content can also be quite expensive. Especially if you don’t produce and deploy it in a smart way. Over 35 years of experience has taught us that many brands have room (and a need!) to optimise their content. In terms of content, but even more in terms of the plan and execution behind it. Just in general terms: content is not always relevant and therefore misses the target, content is not always based on a well-thought-out content plan, a lot of content is only used once (a missed opportunity!) and in many companies it is decentralised, in silos. And that is where the content optimisation model From Silo To Circle® comes in.

DISCOVER IN 4 SESSIONS HOW TO BE MORE EFFECTIVE

In four sessions, we analyse the core of your content challenges, and you can get started with a concrete content calendar. Based on the content model we draw up the main pillars of the messages you want to convey and the budget-efficient use of both existing and new content. For our clients, it turns out to be a very pleasant way of concretely determining things together, having clarity internally about relevance and focus, and having the same content calendar as a starting point so that the story that is broadly presented is relevant, consistent and effective.

5 GOOD REASONS TO DEPLOY
THE VSNC® MODEL

Take a look at your own organisation and consider whether you also work in silos? Do you have your content in order, or could it be better? Do you need a solid content calendar? Which 5 points below do you recognise?

  1. You want to optimise or professionalise your brand’s content.
  2. You have no or no good content calendar, or the one that is there is covered in dust in a drawer and is severely outdated.
  3. Content is being developed in many departments/within multiple teams (silos) without a clear joint plan behind it all, so you lack synergy.
  4. You don’t have enough relevant content and want to get a focus on what that should be.
  5. You create too much content that is only deployed once each time (and thus actually throw money away).

PROVEN FORMULA

The From Silo To Circle® model was put together based on years of experience in the content field. Seeing the same pattern recurring in many organisations/brands, our Creative strategist Irpa used her knowledge and experience to create the VSNC® model. We have been working from this principle at SowiesoHelder for much longer, but with the model, the steps are now set up in 4 concrete sessions. That this formula works, practice shows every time. So far, we were able to work with the teams of ambitious brands on advice for their content development: ING CREFS (Corporate Real Estate Management Facility Services), Yakult Europe, Maandag®, Spurd, Meerlanden, OFI (Olam Food Ingredients) and OMRON (No 1 recommended blood pressure monitors worldwide). Each client has a slightly different question, challenge and need, so the model and approach move with it and we make sure we offer tailor-made sessions.

Meet Irpa

IRPA
…is creative strategist at SowiesoHelder and has worked in the communications profession for 38 years as a journalist, editor-in-chief, content specialist and now as a creative strategist. Apart from concept development and coming up with creative ideas, she has a great passion for content and therefore finds it important that it is used well and smartly. Effective communication is her motto. This also becomes clear in the video in which she talks about the From Silo To Circle® model. Effective communication is her motto. Dat wordt ook duidelijk in de video waarin ze iets vertelt over het Van Silo Naar Cirkel® contentmodel.

Create an appointment

Are you interested, schedule an appointment with Joost via the module below or send an e-mail.