Gooische Vrouwen activation at Kruidvat

Gooische Vrouwen has been a household name for twenty years: it has won the Gouden Televizier-Ring, spawned two films that each attracted over two million cinema-goers, and made a comeback in 2024 that has fans staying home to watch. In collaboration with RTL and Kruidvat, we developed an activation for Unilever inspired by the television series. From 26 October to 8 November, customers who purchase two Unilever products will receive a fashionable scarf, available in four different designs inspired by the characters.