WK activation for Unilever
It will undoubtedly be the must-have for the 2026 World Cup, especially among all the Vandaag Inside fans: the Gijpvogel cap. A unique supporters' cap that, when it flaps its wings, produces the infectious laugh of René van der Gijp. Developed with cartoonist Toon van Driel on behalf of Unilever. When purchasing 2 products at Kruidvat… cap free!
Assignment
Develop unique World Cup activation
Goal
Stimulate Unilever sales at Kruidvat
Resources
Concept Gijpvogel cap, production




