WK activation for Unilever

It will undoubtedly be the must-have for the 2026 World Cup, especially among all the Vandaag Inside fans: the Gijpvogel cap. A unique supporters' cap that, when it flaps its wings, produces the infectious laugh of René van der Gijp. Developed with cartoonist Toon van Driel on behalf of Unilever. When purchasing 2 products at Kruidvat… cap free!

Assignment

Develop unique World Cup activation

Goal

Stimulate Unilever sales at Kruidvat

Resources

Concept Gijpvogel cap, production