Rebranding HDN

HDN (abbreviation and brand name of Mortgages Data Network) wanted to profile itself more strongly and requested a sharpening of their brand. Together with their team, SowiesoHelder provided a clear positioning, new pay-off, and a contemporary and appealing corporate identity. Our colleagues at SowiesoDigital designed the accompanying website. 

Assignment

Full rebranding

Goal

New positioning, contemporary branding

Resources

Strategy, concept, copy, design, website