A total rebranding. 4000 employees and stakeholders. And a new brand promise: making fossil-free living possible in one generation. How do you bring that to the fore? How do you get employees enthusiastic? And how do you impactfully launch the new brand internally? With an internal campaign, activation and a live TV show, we helped to turn Nuon into Vattenfall.
To get employees used to the upcoming changes, we ‘charged’ the Vattenfall story with the campaign "How do you say ... Vattenfall?". With video reports, interviews, clips, quizzes and various offline means, we called on employees to share the Vattenfall story in their own words. For the definitive transition we created and produced a grand and festive TV show, live from HQ and broadcasted to all regional locations.
"We are Vattenafl LIVE" was more than a broadcast: a festive day with all kinds of activities at the locations. The show itself was presented by Vattenfall's own spokesperson Anouk IJfs, with the famous Dutch comedian Jörgen Raymann as a sidekick. The program was packed with interviews, reports, musical interludes and the call for a unique Challenge. Practically all employees saw the show. Live, via the webcast or later on-demand. The evaluation shows that employees enthusiastically and motivated have embraced the name Vattenfall and the new mission. Nice detail: The event was supplied with fossil-free power through the use of two Green Batteries.