AND WE'RE
LIVE IN
5, 4, ...

A total rebranding. 4000 employees and stakeholders. And a new brand promise: making fossil-free living possible in one generation. How do you bring that to the fore? How do you get employees enthusiastic? And how do you impactfully launch the new brand internally? With an internal campaign, activation and a live TV show, we helped to turn Nuon into Vattenfall.

Solution

To get employees used to the upcoming changes, we ‘charged’ the Vattenfall story with the campaign “How do you say … Vattenfall?”. With video reports, interviews, clips, quizzes and various offline means, we called on employees to share the Vattenfall story in their own words. For the definitive transition we created and produced a grand and festive TV show, live from HQ and broadcasted to all regional locations.

Result

“We are Vattenafl LIVE” was more than a broadcast: a festive day with all kinds of activities at the locations. The show itself was presented by Vattenfall’s own spokesperson Anouk IJfs, with the famous Dutch comedian Jörgen Raymann as a sidekick. The program was packed with interviews, reports, musical interludes and the call for a unique Challenge. Practically all employees saw the show. Live, via the webcast or later on-demand. The evaluation shows that employees enthusiastically and motivated have embraced the name Vattenfall and the new mission. Nice detail: The event was supplied with fossil-free power through the use of two Green Batteries.



Vattenfall Live
Vattenfall Live
Vattenfall Live
Vattenfall Live

IF YOU’D LIKE
CONTACT US
WITH US ON

Eric
Simon
Jim
SuikerSilo
SuikerSilo

More Work

DE ZORGCIRKEL

BRANDING

go2UBL

UBBELEN

Van der pekstraat

STREET CAMPAIGN

zwemmer vlinderslag

SRO

WordPress multisite

Vattenfall

SCROLLYTELLING

algemeen

HERENBOS

Danone

QFS

COBRASPEN

Real estate developer

Nutricia

OPTRI BOTTLE

line drawing robot

DE ZORGCIRKEL

Kwalifestival

Nuon/Feenstra

DUINRELL: FULL OF ENERGY

FOLIO ORTHICA

SYMPOSIUM

DE ZORGCIRKEL

MAGAZINE

Yakult Europe

3D packaging

tomtom

black Friday