Create an outdoor campaign with which Nuon sales teams can generate hot leads and collect email addresses in the inner cities of Rotterdam, The Hague and Maastricht. Let potential customers know there are direct customer benefits when signing up.
Passers-by were invited to shoot penalties at goal to win customer benefits. We took a broad approach and advertised on social media, and through print, on billboards and in trams. In addition, we created a shooter game for Facebook and shot a video of a professional freestyle footballer taking the challenge. It went viral.
Concept, offline and online campaign.