In its new worldwide proposition, Coloplast wants to profile itself in the local markets.
To kick off the transition to a local Dutch profile there was a need to present the new look-and-feel and to show employees how they can fulfill the new purpose together.
We developed a local interpretation of the proposition and shared this with employees at a 2-day kick-off event. The new slogan made a big splash as it was revealed by two professional flyboarders.
Concept, design, organisation and logistics, location selection, kick-off show, videos, aftermovie and event visuals.