LabV zoekt m/v
LabV was looking for the right consultant to hire. No easy task. Because talent often chooses to work for the bigger competitors in the market. And because LabV was looking for a real go-getter.
We created the longest URL in the world. Whoever has the tenacity to type in the full web address is the right talent to join LabV. Moving billboards, strategically placed at consultancy hotspots in Amsterdam, and a razor-sharp social media strategy caused thousands of applicants to notice the campaign.
Concept, offline and online campaign.