Introduction campaign

Uitdaging

Challenge

go2UBL offers an easy way for its customers to digitalise their invoices, receipts and claims for use in any accounting software. Clear and simple using UBL, the standard for electronic XML business documents. How can we increase brand awareness for go2UBL and show how easy it is to use?

Oplossing

Solution

UBL is easy. To make this point we turned it into a verb: to Ubbel. I ubbel, you ubbel, he/she ubbels. Next we targeted accountants through direct marketing, videos and advertisements.

Inzet

Means

A unique office sitcom called ‘the Accountants’, social media, and a print campaign for trade publications and trade newsletters.