Attens is 1!

Uitdaging

Challange

Attens provides mortgages to people in the healthcare sector. Their first anniversary was a good moment to increase brand awareness among mortgage intermediaries and members of PGGM pension fund. And to further communicate the Attens’ unique positioning, both internally and externally.

Oplossing

Solution

The campaign theme ‘Wij Zijn Een’ (We Are One) celebrated both the anniversary and the spirit of Attens. We treated intermediaries to birthday cake and raised money for foundation Jarige Job (Birthday Boy). Every ‘Attens Eentje’ (Attens One coin) cashed online is doubled by Attens.

Inzet

Means

Offline and online means, direct marketing, email direct marketing, a campaign webpage with donation module and a commercial, for use on social media and on the homepage.